The Engage Blog (Page 6)

Welcome Emails: Best Practices and Great Examples that Will Inspire How You Engage With Your Customers

Your customer’s email address is valuable information. This guide reveals the best welcome email practices and 25 welcome email examples that will inspire you to deliver a remarkable customer experience.

Marketing Strategy

SMS Marketing 101: Introduction to SMS Marketing for Business Owners

SMS marketing has proven to be a powerful marketing channel. This guide will provide insight into SMS marketing best practices, their benefits, and how to automate it for your business.

Email Marketing

Order Confirmation Emails: Best Practices and Twenty Powerful Examples for Your Business

This guide will provide insight into the best order confirmation email practices, as well as 20 powerful examples to inspire you.

Marketing Strategy

Customer Lifecycle Marketing: How it Works and the Benefits for SaaS Companies

Learn how customer lifecycle marketing can help you develop marketing strategies that will help you grow your SaaS Company.

Personalised Messaging

3 payment notification emails you should be sending

Sending important payment notifications to your customers is a great way to boost revenue. These are the top three you should start sending today!

Announcements

Introducing the Engage Stripe integration

Segment users and create messaging automation for billing notifications and reminders with Stripe payments' data on Engage.

Guides

How to Build Email Lists with Engage

As a creator or regular business owner, email lists help you interact with customers as often as you want. With Lists, you get to group specific customers manually and message them with interesting conversations as you work towards making them fans.

Segmentation

How Choice Paralysis Affects your Conversion Rates

Choice paralysis has a significant impact on converting leads into customers, and ultimately fans. In this guide, we take a deep dive and offer solutions.

Updates

How we Improved Customer Segmentation for your Business

Over the past few weeks, we’ve had to redesign our customer segmentation feature to ensure you send messages to exactly those who need them. Nothing hurts retention more than mismatched targeting.

Announcements

Announcing Engage and Segment integration

We are excited to announce our integration with Segment, a leading Customer Data Platform. This integration makes it possible to sync customer data from Segment to Engage for personalised messaging.

Guides

5 Tips To Drive Customer Retention And Increase Lifetime Value

Customer retention does more than giving you repeat customers. It helps build ambassadors out of your customers. This messaging guide shows you how.

Updates

Web in-app messaging is now live!🎉

Our in-app messaging (web) provides hyper-targeted notifications for users while they use your web application.

Technical Guides

3 power-up ideas for your webhooks

If as a platform you support webhooks, here are 3 power-up ideas to make it easy for other applications to extend your service for users.

Guides

Amazon SES vs Mailgun - the ultimate guide

Mailgun and Amazon SES are two big email service provider for transactional emails. The underlying service is the same. But what makes them different?

Guides

Complete Introduction to Personalized Customer Messaging

Customer messaging is important to every business. But doing it in a way that builds customer trust and loyalty is hard. In this post, we explore one of the best ways to nail this – personalization.

Technical Guides

Getting email event data with Mailgun webhooks

This post explains how to use Mailgun webhooks to get email event data for things like tracking deliveries, opens, clicks, complaints and failures.

Technical Guides

Understanding Amazon SES Configuration Sets and how Engage uses them

Configuration Sets are settings for emails you send using Amazon Simple Email Service (SES). They are broadly used for tracking email events and sending emails with dedicated IPs. This post explains how Engage uses them and how you can extend that use.

Technical Guides

Tracking deliveries, opens, clicks, failures and complaints for Amazon SES

How to track Amazon SES mail events at scale using event publishing and configuration sets.