Content Team - The Engage Blog

Gmail/Yahoo bulk sender changes and how it impacts your use of Engage

Starting in February, Gmail and Yahoo are taking additional steps to improve deliverability and block unwanted messages from user's inboxes. (We expect more mailbox providers to join). Here is a breakdown of the requirements for bulk email senders, changes to Engage in response, and how it affects your

Updates

Engage Updates: Sender profiles, Split control (Automation), and Annual plans

Here are updates we made to Engage that you might have missed this week. Sender Profiles We understand how frustrating having to type your sender name and email repeatedly is when creating campaign and automation emails. You can now create these profiles once and manage them via Sender Profiles on

Webinar

How To Maximize The Value of your Product Data

Last Friday, we hosted a webinar in partnership with Luke Harries, the Head of Product at PostHog. The webinar was super insightful, and the details are what you're about to read. There are things we think we know about Product Data, but most of it is generic. It

10 Home Service Brands That Take Personalized Marketing To The Next Level

There are so many things to do in a day, especially as a business owner or even a 9 to 5 work person. Maybe you're a bachelor, a mother, or a model who barely has time to be home and prepare a well-cooked meal. It doesn't

Personalised Messaging

10 Fintech Brands That Take Personalized Marketing To A New Level

Financial Technology (Fintech) has disrupted the financial industry, offering innovative solutions to make financial services more accessible and efficient. One of the ways fintech companies have differentiated themselves is through personalized marketing. Personalized marketing leverages data and technology to create customized experiences for customers, and fintech brands have excelled in

Personalised Messaging

Top 10 Customer Engagement Platforms for SaaS businesses

In today's digital age, customer engagement is vital for the success of any business, especially those operating in the Software-as-a-Service (SaaS) industry. With the rise of cloud computing and the adoption of mobile technologies, SaaS companies have been able to create unique customer engagement platforms to interact with

Personalised Messaging

The Dos and Don'ts of Web Push and Pop-Up Notifications

Engaging with your customers can be difficult if they consider your messages ill-timed, aggressive, or intrusive. You have to remember that these are human beings like you and do not like their time being intruded upon as they do their business online. That is why it is essential to know

Segmentation

How To Build A High-Quality Email List for your SaaS Business

A high-quality email list is a collection of email addresses that have been obtained legally and have been verified to be accurate and active. These email addresses are typically from individuals or companies that have given explicit consent to receive communications from you, the list owner. In this art, this

Personalised Messaging

How to Handle Customer Churn with Personalised Messaging

Building a business is tasking work. Imagine building a great new business, and you get paying customers the first month. Everything is going well, and then all of a sudden, in your second month, 50% of your newly acquired customers leave your business. Has this happened to you before? Then

Marketing Strategy

How Businesses Can Effectively Measure Customer Success

‌‌Last week, we had a successful Twitter space titled - How to Effective Measure Customer Success - our guest speaker was Ajewole Oluwatoni who is the current product lead at Kundakids. Aaron Ejeme, who leads the growth team at Engage hosted the Twitter space and asked Toni thought-provoking questions. This

Marketing Strategy

How To Use Engage to Reactivate Your Inactive Customers

It takes people to build businesses that stand for years on end. Yes, you're going to have to generate leads, nurture and convert them, but what if along the way you discover that those customers are no longer communicating expectedly with your brand and products? What if your

Marketing Strategy

10 Simple Ways To Build A Customer-Centric Organization

Building a business today is not much different from how it used to be in the past. A business must have people to be successful. These people will not only be one-time buyers either, they have to buy and keep buying your offer. Here is what we will cover: * What

Marketing Strategy

Why Content is the Lifeblood of your B2B SaaS Business

Did you know that Hubspot grew its brand and is able to organically rank high on search engines because of how highly qualitative their articles in particular are? This is because of their use of content. I did a little bit of digging for you and for free, you get

Guides

How To Prepare Your SaaS Business for a Possible Recession in 2023

It is the beginning of the year and a new quarter, and many business owners are concerned about a possible recession. According to a poll by Bankrate’s Fourth-Quarter Economic Indicator, there's a 64 percent chance that the U.S. economy will enter a recession this 2023. If

Email Marketing

How ChatGPT Can Help You Create Emails That Are Engaging With High Conversion Rates

Email marketing is one of the most important aspects of any digital marketing strategy. It is a cost-effective way to reach out to potential customers, build relationships with existing ones, drive conversions, and increase sales. But crafting effective emails that drive higher engagement can be a challenge. That's

Marketing Strategy

How To Race Against Time and Improve Your Customer Time To Value

Your customer's goal is to get the best value from your product in less time. This means that it's unlikely that a customer will spend long hours trying to understand your product usage if there's an alternative that offers the same value in the

Guides

How To Use Strategic Planning To Navigate Hard Times and Smash Your Business Goals in 2023

The end of the year is the perfect time to re-evaluate your business and start the new year planning. As you set goals and create strategies for the year ahead, it’s important to stay organized and focused on the most effective methods for achieving your desired results. Whether you’

Guides

Brand Identity: How To Build a Strong Brand and Make a Name For Your Business

Building a brand identity goes beyond choosing a fancy name and building a logo. You need to approach your brand-building process strategically to build an identity that reflects your business. If you're working on building a brand identity for your business, it's critical to understand what

Marketing Strategy

How to Identify the "Aha" Moments in your product and Improve your onboarding campaigns

For most product users, value isn't always obvious and it takes a key pivotal moment for a customer to perceive the true value that your product gives. This is where the aha moment comes in. It is the ideal moment that describes the feelings a customer gets when

Guides

Empathy across Design and Communication

Hey, Fans! We had a fantastic Twitter space conversation last week with Leye (Head designer - Risevest) anchored by our Product Designer - Onoride and received feedback from our community. Those who might have missed can read the top contributions here. To begin the conversation, Leye gave us a descriptive

Guides

How to Write An Apology Letter That Works For Dissatisfied Customers

In the modern world, businesses thrive on excellent customer service. After all, happy customers are more likely to spend money again and also recommend your business to other people. But in any business, things don’t always go according to plan. Sometimes things go wrong and a customer is left

Guides

How To Create A Single View of Your Customer With Customer Data Platforms

Customer data management is a challenge for most businesses. Your customers have so many ways to interact with your brand, and their data lives in scattered systems that are difficult to access from one central location. As a result, it’s almost impossible to understand who your customers are, what

Guides

10 Ways Health Tech Apps Can Improve Customer Loyalty

Customer loyalty is a high priority in the health tech industry. When customers have a good experience with your brand, they become more loyal to your brand and they are most likely to share their experiences with others. This means more referrals and a more positive digital experience. In this

Marketing Strategy

10 Ways Fintech Companies Can Increase Customer Loyalty

Today’s consumers are more value-conscious than ever. They want to get the most bang for their buck, which is why companies need to step up their game if they want to keep them coming back time and again. Customer loyalty for fintech companies is an important factor that can

Marketing Strategy

10 ways to put yourself in your customer’s shoes and improve their experience

Your customers are the most essential part of your business, and what they experience when interacting with your brand impacts their loyalty and continuous patronage. This is why it’s essential to apply the right measures to boost the customer experience - from the first point of contact to the