The Engage Blog

Effective Push Notification Strategy

Push notifications are an essential part of an omnichannel marketing strategy. Learn effective push notification strategies that you can adopt to help you increase product adoption and user retention.

Customer Retention

How SaaS Businesses Can Reduce Churn

For most SaaS businesses, there’s often an intense focus on attracting new customers. Startups view rapid customer acquisition as the fast track to skyrocketing revenue. However, beyond customer acquisition, it is important to have users stick around for a long time because recurring revenue from existing customers is easier

Announcements

Gmail/Yahoo bulk sender changes and how it impacts your use of Engage

Starting in February, Gmail and Yahoo are taking additional steps to improve deliverability and block unwanted messages from user's inboxes. (We expect more mailbox providers to join). Here is a breakdown of the requirements for bulk email senders, changes to Engage in response, and how it affects your

Updates

Engage Updates: Sender profiles, Split control (Automation), and Annual plans

Here are updates we made to Engage that you might have missed this week. Sender Profiles We understand how frustrating having to type your sender name and email repeatedly is when creating campaign and automation emails. You can now create these profiles once and manage them via Sender Profiles on

Technical Guides

Workspace Isolation: choosing between strict and tab-based

If your product allows multiple workspaces, i.e. enabling users to belong to and work across multiple businesses, organizations, accounts, or whatever internal name you use, there are two ways you can design the switching between the workspaces. (A term I found that represents this is called Workspace Isolation). 1.

Guides

Understanding Coupons, Promotional Codes, and Discounts in Stripe

Stripe has Coupons, Promotional Codes, and Discounts. These three sound like the same feature and may be confusing if you are looking to implement price discounts for customers. Do they mean the same thing? Which of the three should you go with? Let's see. Engage + your payment gateway

Personalised Messaging

How to Use Customer Data to Improve Engagement in Two-Sided Marketplaces

Are you currently running an online two-sided marketplace? An online two-sided marketplace is a platform that connects two groups of users, such as buyers and sellers, renters and landlords, or drivers and riders. These platforms are becoming increasingly popular, offering a convenient way for users to find the products and

Automation

Marketing Automation Strategy For SaaS Companies

The invention of marketing automation has led to wins for companies that used them right, from more leads, to increase conversions and sales, all with less work. For marketing professionals, marketing automation helps to increase work efficiency, reduce cost and improve customer experience. It can be difficult to get started

Personalised Messaging

Personalized Marketing: The Key to Increased Engagement and Sales For Healthcare Companies

Are you the founder of a health tech company? In today's competitive healthcare landscape, it's more important than ever for companies like yours to find new and innovative ways to engage with customers. One way to do this is to build personalized marketing campaigns. Engage is

Automation

Optimizing KYC And User Onboarding Process For Fintech

Conversion and continuous product usage are the goals for most Saas products but before that, you need to ensure that your users are properly activated. For Fintech companies. Know Your Customer (KYC) is a crucial activation process that users have to complete before they can fully get value from the

EXPOSED: Top Customer Engagement Strategies SaaS Companies Can Learn From YouTube

I have a confession to make. I think I am addicted to YouTube Premium. For two years now, I have been a consistent user of YouTube Premium, and it costs me #1,100 or #1,700 for a personal and family plan, respectively. Here is where it gets interesting. Fifteen

Automation

Using Behavioral Data to Drive Relevant Push Notifications Campaigns

In today's digital age, businesses are constantly competing for their customers' attention and seeking effective ways to engage with them and drive meaningful interactions. Emails have proven to be everybody's go-to strategy for most businesses but there’s still one powerful tool that you can

Email Marketing

Enhancing Customer Engagement with Email Suppression

When it comes to customer engagement, it is important to have a clear understanding of the groups that make up your audience. Because your target audience is composed of different unique individuals. As an email marketing expert, it is ideal to optimize their email campaign by using list management techniques

Landing Page Optimization

Landing page optimization: How to optimize a landing page for conversion

In today's competitive digital space, landing page optimization has become a must if you want to be successful with your online marketing strategies. Your landing page serves as the gateway to your business, by enticing visitors to take specific actions and ultimately converting them into leads or customers.

A/B Testing Your Email Campaign, and How To Set It Up on Engage

Email marketing has proved to be a powerful tool businesses use to connect with their audience, build relationships, retain customers, and drive sales. However, creating effective email campaigns does go beyond crafting a catchy subject line, email copy, and hitting send button. Most time you need to be sure your

Case Study

Enhancing Customer Experience: Inside SquareMe's Success Story with Engage

On Engage, we work closely with SaaS businesses keen on using the insight from their customer data to improve their customer experience leading to higher revenue. In this new case study series, I will be speaking to some of our active customers to understand what business goals they have accomplished

Announcements

Announcing our RudderStack Integration

RudderStack is a leading open-source Customer Data Platform (CDP) that helps you keep track of your product data in real-time. With this new integration, you can easily send your customer data from RudderStack to Engage and use it to power your personalized messaging campaigns. What This Means For You RudderStack

Webinar

How To Maximize The Value of your Product Data

Last Friday, we hosted a webinar in partnership with Luke Harries, the Head of Product at PostHog. The webinar was super insightful, and the details are what you're about to read. There are things we think we know about Product Data, but most of it is generic. It

10 Home Service Brands That Take Personalized Marketing To The Next Level

There are so many things to do in a day, especially as a business owner or even a 9 to 5 work person. Maybe you're a bachelor, a mother, or a model who barely has time to be home and prepare a well-cooked meal. It doesn't

Personalised Messaging

10 Fintech Brands That Take Personalized Marketing To A New Level

Financial Technology (Fintech) has disrupted the financial industry, offering innovative solutions to make financial services more accessible and efficient. One of the ways fintech companies have differentiated themselves is through personalized marketing. Personalized marketing leverages data and technology to create customized experiences for customers, and fintech brands have excelled in

Personalised Messaging

Top 10 Customer Engagement Platforms for SaaS businesses

In today's digital age, customer engagement is vital for the success of any business, especially those operating in the Software-as-a-Service (SaaS) industry. With the rise of cloud computing and the adoption of mobile technologies, SaaS companies have been able to create unique customer engagement platforms to interact with

Personalised Messaging

The Dos and Don'ts of Web Push and Pop-Up Notifications

Engaging with your customers can be difficult if they consider your messages ill-timed, aggressive, or intrusive. You have to remember that these are human beings like you and do not like their time being intruded upon as they do their business online. That is why it is essential to know

Segmentation

How To Build A High-Quality Email List for your SaaS Business

A high-quality email list is a collection of email addresses that have been obtained legally and have been verified to be accurate and active. These email addresses are typically from individuals or companies that have given explicit consent to receive communications from you, the list owner. In this art, this

Personalised Messaging

How to Handle Customer Churn with Personalised Messaging

Building a business is tasking work. Imagine building a great new business, and you get paying customers the first month. Everything is going well, and then all of a sudden, in your second month, 50% of your newly acquired customers leave your business. Has this happened to you before? Then

Marketing Strategy

How Businesses Can Effectively Measure Customer Success

‌‌Last week, we had a successful Twitter space titled - How to Effective Measure Customer Success - our guest speaker was Ajewole Oluwatoni who is the current product lead at Kundakids. Aaron Ejeme, who leads the growth team at Engage hosted the Twitter space and asked Toni thought-provoking questions. This