Using Behavioral Data to Drive Relevant Push Notifications Campaigns

In today's digital age, businesses are constantly competing for their customers' attention and seeking effective ways to engage with them and drive meaningful interactions.

Emails have proven to be everybody's go-to strategy for most businesses but there’s still one powerful tool that you can be sure to give seven times more click-through rates and that’s Push Notifications.

In the article, we will explore

1. What are Push Notifications?
2. What is Behavioral data?
3. Tips for using behavioral data to drive relevant push notifications
4. Conclusion

What are Push Notifications?

Push notifications are messages which can be sent directly to a user's mobile device(Android or IOS), and which appears on screen, or in the top section of a mobile device.

Push notifications if done properly can be an incredibly powerful channel that can be leveraged to increase customer engagement and retention.

Given that push notifications have one of the highest engagement rates across all marketing channels with 40% of users interacting with push notifications within an hour of receiving them.

However, the key to successful push notifications lies in their relevance. And that's where behavioral data comes into play.

What is Behavioral data?

Behavioral data is information about how users interact with your app or website. This includes data like the pages they visit, the products they view, and the other actions they take as it relates to your platform.

By carefully analyzing this data, you can get a better understanding of what your users are interested in and what they need.

Once you have a better understanding of your user's behavior, you can use this information to create more relevant and personalized push notifications.

For instance, if you know that a user is interested in a particular product, you can send them a push notification about a sale on that product. Or, if you know that a user has been inactive for a while, you can send them a push notification to remind them to open your app

Here are some tips for using behavioral data to drive relevant push notifications

Here are some tips for using behavioral data to drive relevant push notifications

1. Create Customer Segment Based On Different Criteria

Use the customer data at your disposal to segment your audience into smaller, targeted groups based on shared characteristics or actions.

Doing this will allow you to tailor your push notifications specifically to each segment, increasing their relevance and effectiveness.

With Engage, You can create different kinds of user segments based on your customer data (attributes and events)

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2. Personalize Your Messaging

You need to leverage your user’s behavioral data to personalize push notifications with relevant content, product recommendations, or offers. You can also address users by their names and referencing their past interactions with your product, by doing this you create a personalized experience that resonates with them.

You can send personalized messages on Engage, using the appropriate personalization tags.

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3. Use Triggers To Automate Your Notifications

Set up automated push notifications triggered by specific user actions or events. For example, sending a reminder to complete a purchase if a user abandons their cart or a notification about a new product based on a user's browsing history.

These types of triggered notifications are usually timely and directly tied to users' behaviors, making them highly relevant and helps achieve results.

Automation on Engage can be powered by different triggers depending on what you are trying to achieve for your campaign, another amazing feature on Engage is the ability to set a goal for your automation, this helps you keep track of users who have achieved the goal set for the automation.

See here to know how automation works on Engage

4. Setup Behavior-Based Campaigns

You can also set up different push notification campaigns based on specific milestones achieved by users while using your product. For instance, sending a congratulatory message when a user finishes a module in your learning app or offering a loyalty reward for frequent purchases.

By acknowledging and rewarding users' behaviors, you can increase user engagement and customer loyalty.

5. A/B Test Your Push Notification Campaign

To know what works, you need to conduct A/B tests on different variations of push notifications. Test different messages, timing, and call-to-actions to understand what resonates best with your audience.

Continuously analyze the results to optimize your push notification strategy.

Conclusion

Using your customer behavioral data can significantly enhance the relevance and impact of your push notifications.

You can seamlessly connect your push notification platform(Firebase or Expo) with Engage, with this, you can create personalized push notification campaigns to different segments of your customer based on the behavioral data at your disposal.

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