Our web in-app messaging channel is now live! This means you can send broadcast and automation campaigns to different customer/user segments directly to their browsers.
This makes it 4 communication channels — email, sms, push notifications (mobile) and now web in-app, through which you can engage your customers/users.
Why does this matter?
With messaging, timing is everything. And getting that right is tricky, particularly with in-app pop ups. Thankfully, with Engage, you get to determine the exact people who receive an in-app message and when.
Learn More>> How Segmentation Works on Engage
Asides being an extra channel for engagement, it is a great driver for up to 10% in conversions for various platforms. Any reason why you'd want to miss out on that? For example, you could target returning customers and users with a discount so as to nudge a specific core action.
On designing your copy, here's a tip from Julian Shapiro:
When designing your popups, ensure the copy, call-to-action, and incentive are directly relevant to the page the visitor is currently on. You can rephrase the headers that appear on the page as a hook in the popup.
How to Setup your In-app Messaging
🔔 Heads-up: This part is quite technical, so you might need to have your engineers/developers around.
How it works
- Broadcasts: You create your broadcast campaign from the dashboard, then select the "web in-app" channel option.
- Automation: After choosing the automation option, select the "Send web in-app message" option as your action.
- Compose your message.
- Select those you want to receive the message.
- Go live! 🚀
For recipients online, the in-app message will automatically pop up at the bottom right corner of the browser screen. If the recipient is offline, the message pops up when next they are online.
In-app messaging is more suitable for short content forms so keep it concise and beautiful. If you want to use if for a lengthy content, our recommendation is you only post the excerpt through in-app messaging and then link to the full content.
To learn more about the web in-app messaging, please check the in-app messaging documentation.
Quick Questions on In-App messaging with Engage
How this affect my pricing?
Each message you send to a unique customer/user contributes to your MTU (monthly tracked customers). See how we calculate MTU.
Can I use this on the free plan?
Absolutely. However, remember that the free plan is limited to only 1,000 MTU. Your in-app message will also have a "powered by Engage" footer.