The Engage Blog (Page 5)

Are Your Emails Reaching the Inbox? 10 DIY Ways to Improve Your Delivery Rate

No matter how effective your email marketing strategy is, if your emails are not reaching your subscriber’s inbox, you’ll get a poor ROI. This article will give you insight into how to improve your email deliverability.

Marketing Strategy

How to Create a Valentine Day Email Campaign and 10 Examples You Can Learn From

The season of love is here. Most online shoppers have the shopping intent to make their loved ones happy. How do you get the best out of Valentine’s day? This article will provide insight into some of the best tips for creating an effective Valentine's day email campaign.

Guides

Webinar Invitation Emails: Examples and How to Boost Your Attendance Rate

If you don’t build and apply a solid webinar email sequence, you stand the risk of gaining a low attendance rate. This article will provide insight into the best ways you can boost your webinar attendance rate.

Marketing Strategy

Understanding the Unsubscribe Laws and How it Affects Your Email Marketing Campaigns

Many marketers focus too much on promoting email campaigns that they skip an important process “adding an unsubscribe link.” What are the laws regarding unsubscribe links? This article will provide insight into the unsubscribe laws and how they affect your email marketing campaigns.

Guides

The Hook Model and How It Applies to Your Onboarding Email Sequences

If you want your new customers to always come back to you, you need to get them in the habit of using your product. This normally starts by using the right trigger onboarding emails. This article will provide insights into the hook model and how you can apply it to your onboarding email sequences.

Email Marketing

Do-not-reply Emails: Best Practices and 10 Examples you Can Learn From

Do-not-reply emails can come in the way of effectively communicating with your subscribers. This article will give you insight into alternatives you can adopt to improve communication with customers.

Email Marketing

Why You Should Use GIFs in Your Emails and 10 Examples You Can Learn From

With GIFs, you can go beyond a basic static image in your emails. Why use gifs in emails anyway? This article will give you insight into the benefits GIFs can provide to your email campaigns. You’ll also see 10 examples of GIFs used by real companies.

Announcements

Introducing our Paystack Integration

Over 60 thousand global brands, organisations and vendors, trust Paystack to accept payments. Engage’s Paystack integration makes it possible for these businesses to use customer billing data and events from Paystack to automate their customer messaging with Engage.

Announcements

Introducing the Engage Zapier Integration

At Engage, we are always looking to make integrating your customer data easier, so that you can deliver a better experience to your customers. That is why we are thrilled to introduce the Engage Zapier integration.

Marketing Strategy

Ten DIY Customer Engagement Strategies To Turn Your Customers Into Loyal Fans

Simply providing a quality product or service isn’t enough to retain customers - you must apply the concept of customer engagement. This article will provide insight into 10 customer engagement strategies that will turn customers into loyal fans.

Email Marketing

How to Build and Implement an Email Marketing Strategy for Your Business

Email marketing is one of the most effective marketing channels, but to get the best results, you need a great strategy. How do you build an effective email marketing strategy for your business? This article will give you insight into the best ways to get started.

Email Marketing

Abandoned Cart Emails: Best Practices and Examples to Power Your Marketing Campaigns

This article will provide insight into the best practices for creating abandoned cart emails. It also includes examples of abandoned cart emails to inspire you as you create your emails.

Email Marketing

A Complete Guide to Creating HTML Emails: Best Practices and Examples for Saas Companies

How do you confirm that you have created the best performing HTML emails for your brand? This guide will provide insights into the best practices for designing and building HTML emails.

Email Marketing

Spam Traps: Best Practices and How to Avoid them for your Email Marketing Campaigns

Anti-spam organizations are on the lookout to catch malicious email senders through spam traps. This guide will give you insight into spam traps and how to avoid them in your email marketing campaigns.

Email Marketing

Black Friday Emails: Best Practices and Examples to Power Your Holiday Marketing Campaign

How do you get the most out of your Black Friday email campaign? This article will give you insight into the best ways to create your Black Friday email campaign.

Email Marketing

The Fibonacci Sequence: How It Can Improve Your Email Sequences

Learn how to apply the principles of the Fibonacci Sequence when creating email sequences for your business.

Marketing Strategy

Customer Segmentation Explained: How it Works and Why It is Important

In this article, you will learn what customer segmentation is, why it is important for your business and how to develop an effective customer segmentation strategy.

Email Marketing

Transactional Emails 101: Types, Examples and Best Practices

In this guide, you will learn the types of transactional emails, inspiring examples, and the best practices you can leverage to deliver a valuable transactional email.

Technical Guides

Using tags in transactional emails

Tags allow you to group your transactional emails so that you can get performance insight across the different groups. In this piece, we explore what tags are, why they are important and how you can use them.

Email Marketing

Click To Open Rate vs Click Through Rate: How to Track the Results of Your Email Marketing Campaigns

Most marketers have greatly measured their email marketing performance against two metrics: the click-to-open rate and click-through rate. How do you use each metric to improve your email tracking efforts?

Marketing Strategy

A Complete Guide to NPS Email Surveys: Examples, Best Practices and Benefits for SaaS Companies

With the net promoter score, you can gain insights into your customer experience and identify ways to improve your product functionality. In this guide, you'll learn how to leverage NPS email surveys in your marketing strategy.

Email Marketing

Drip Email Marketing for SaaS Businesses: How to Find the Right Marketing Automation Software for Your Business

This guide will give you insight into the best ways to provide hyper-targeted and personalized emails to your audience. You'll also learn how to leverage drip email marketing in your SaaS business.

Marketing Strategy

Omni-Channel Marketing vs Multi-Channel Marketing: What It Means for SaaS Companies

There are multiple channels and devices customers use to engage and purchase from your brand. This guide will give you insight into the omnichannel marketing landscape, its benefits, and how it differs from multi-channel marketing.

Personalised Messaging

Push Notifications for SaaS Companies: Best Practices and How to Make it Work for Your Business

Push notifications have proven to generate four times more clicks than emails or other marketing strategies - but how do you leverage this powerful marketing tool and make it work for your business?

Email Marketing

When is the Best Time to Send Email Newsletters? Email Marketing for SaaS Companies

Different factors affect the time you send email newsletters. How do you identify these factors and figure out the best time that fits your customer's schedule? This article will give you insight into the best time to send email newsletters.