Marketing Strategy - The Engage Blog

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Marketing Strategy

A collection of 43 posts

Marketing Automation Strategy For SaaS Companies

The invention of marketing automation has led to wins for companies that used them right, from more leads, to increase conversions and sales, all with less work. For marketing professionals, marketing automation helps to increase work efficiency, reduce cost and improve customer experience. It can be difficult to get started

Personalised Messaging

Personalized Marketing: The Key to Increased Engagement and Sales For Healthcare Companies

Are you the founder of a health tech company? In today's competitive healthcare landscape, it's more important than ever for companies like yours to find new and innovative ways to engage with customers. One way to do this is to build personalized marketing campaigns. Engage is

Marketing Strategy

How Businesses Can Effectively Measure Customer Success

‌‌Last week, we had a successful Twitter space titled - How to Effective Measure Customer Success - our guest speaker was Ajewole Oluwatoni who is the current product lead at Kundakids. Aaron Ejeme, who leads the growth team at Engage hosted the Twitter space and asked Toni thought-provoking questions. This

Marketing Strategy

How To Use Engage to Reactivate Your Inactive Customers

It takes people to build businesses that stand for years on end. Yes, you're going to have to generate leads, nurture and convert them, but what if along the way you discover that those customers are no longer communicating expectedly with your brand and products? What if your

Marketing Strategy

10 Simple Ways To Build A Customer-Centric Organization

Building a business today is not much different from how it used to be in the past. A business must have people to be successful. These people will not only be one-time buyers either, they have to buy and keep buying your offer. Here is what we will cover: * What

Marketing Strategy

Why Content is the Lifeblood of your B2B SaaS Business

Did you know that Hubspot grew its brand and is able to organically rank high on search engines because of how highly qualitative their articles in particular are? This is because of their use of content. I did a little bit of digging for you and for free, you get

Marketing Strategy

How To Race Against Time and Improve Your Customer Time To Value

Your customer's goal is to get the best value from your product in less time. This means that it's unlikely that a customer will spend long hours trying to understand your product usage if there's an alternative that offers the same value in the

Marketing Strategy

How to Identify the "Aha" Moments in your product and Improve your onboarding campaigns

For most product users, value isn't always obvious and it takes a key pivotal moment for a customer to perceive the true value that your product gives. This is where the aha moment comes in. It is the ideal moment that describes the feelings a customer gets when

Marketing Strategy

10 Ways Fintech Companies Can Increase Customer Loyalty

Today’s consumers are more value-conscious than ever. They want to get the most bang for their buck, which is why companies need to step up their game if they want to keep them coming back time and again. Customer loyalty for fintech companies is an important factor that can

Marketing Strategy

10 ways to put yourself in your customer’s shoes and improve their experience

Your customers are the most essential part of your business, and what they experience when interacting with your brand impacts their loyalty and continuous patronage. This is why it’s essential to apply the right measures to boost the customer experience - from the first point of contact to the

Marketing Strategy

5 Conversations Business Owners Can Have After a Customer Completes a Transaction

In this article, we are going to talk about 5 conversations you can have with your customers after they make payment and how these conversations can help to increase revenue for your business.

Marketing Strategy

How To Craft The Perfect B2B Sales Pitch And 10 Examples You Can Learn From

A great B2B sales pitch can enable prospects to connect easily with your brand. In this article, you'll learn the best practices for crafting a B2B sales pitch.

Dear SaaS Founder, This Is How To Ask For Testimonials From Your Power Customers

Having a system for receiving testimonials from customers is crucial to making your brand appear more trustworthy and reliable. This article will provide insight into how you can request testimonials from your best customers.

Marketing Strategy

How B2B Companies Can Use Gated Content to Generate Quality Leads

A well-prepared gated content strategy can help you to generate quality leads. This article will provide insight into the best practices for using gated content to generate quality leads for your business.

Marketing Strategy

10 Best Examples of Upsell Emails That SaaS Companies Can Learn From

Upselling provides a great way to provide more value to your customers and increase revenue. This article will show you the 10 Best examples of upselling emails that you can learn from.

Marketing Strategy

Dear SaaS Founder, Are You Making The Best Use Of Video Marketing?

Video marketing provides a great way to boost customer retention and in-product engagement. This article will provide insight into how you can make the best use of video marketing for your SaaS business.

Marketing Strategy

How to Use Customer Interviews to Attract New Customers to Your Product

Trying to understand the needs of customers is crucial for business growth. This article will provide insight into how to use customer interviews to grow your customer base.

Marketing Strategy

TikTok Marketing For SaaS Companies: How It Can Improve Your Growth

Adding TikTok to your video marketing strategy might be worth exploring. This article will provide insight into how to use TikTok Marketing to improve the growth of your SaaS business.

Marketing Strategy

12 Key Mobile App KPIs To Measure That Will Improve Your Customer Engagement

The best way to learn how your mobile app performs is by measuring your key performance indicators. This article will provide insight into the key mobile app KPIs to track to improve your customer engagement.

Marketing Strategy

SMS Marketing 102: How SaaS Companies Can Write SMS Copy That Converts

Writing an effective SMS marketing copy that boosts conversion rates is a challenging task. This article will provide insight into the best strategies that will help you to write a compelling SMS Copy.

Marketing Strategy

How SaaS Companies Can Create Email Call-To-Actions that Convert

Writing great email call-to-actions is important to increase conversions. In this article, we'll share some of the best tips to create email call-to-action that convert.

Marketing Strategy

How an Affiliate Marketing Program Can Improve the Growth of Your Company

An affiliate marketing program is a great way to build long-term relationships with content creators and boost sales. In this article, we'll share some of the best strategies you can leverage to improve the growth of your company.

Email Marketing

How To Use A/B Testing To Improve Your Email Campaign Conversions

In this article, we'll share some strategic tips on how to use A/B testing as a powerful marketing strategy to improve your email conversions.

Marketing Strategy

How Influencer Marketing Can Help Your Software Company Grow

Influencer marketing is a powerful marketing tool that can connect your business goals with thought leaders in your industry. In this article, we’ll share some important tips on how to use influencer marketing to grow your software company.

How Customer Success Managers Can Improve Growth In SaaS Companies

The customer success manager plays an important role in the growth of any SaaS company. In this article, you'll learn eight ways that a customer success manager carry out their duty