Guides - The Engage Blog

Understanding Coupons, Promotional Codes, and Discounts in Stripe

Coupons, Promotional Codes, and Discounts are Stripe features for implementing price discounts for customers. Do they mean the same thing? How are they different?

Automation

Top 10 Benefits Of Automation That Works For Your Business

With customer engagement tools like Engage, businesses can create automation to take on repetitive tasks to focus on more creative, strategic, and value-adding activities.

Guides

How To Prepare Your SaaS Business for a Possible Recession in 2023

This article will explore the steps you can take to protect your SaaS business from a recession.

Guides

How To Use Strategic Planning To Navigate Hard Times and Smash Your Business Goals in 2023

As the year ends, it is important to review business processes and set goals for the new year ahead. This article will provide insight into some of the best strategies for your new year planning.

Guides

Brand Identity: How To Build a Strong Brand and Make a Name For Your Business

A brand identity can help your business stand out in a crowded marketplace. This article will provide insight into how you can build a strong brand and make a name for your business.

Guides

Empathy across Design and Communication

Empathy is putting yourself in someone else shoes and considering them to the degree of asking what will I do if I were in this condition.

Guides

How to Write An Apology Letter That Works For Dissatisfied Customers

When there's a mistake in your business, you need to apologize to customers immediately to avoid further problems. This article provides insight into the various ways you can write an effective apology letter for dissatisfied customers.

Guides

How To Create A Single View of Your Customer With Customer Data Platforms

A persistent unified customer database can help improve the customer experience across different channels and touchpoints. This article will provide insight into how you can create a unified view of your customers with customer data platforms

Guides

10 Ways Health Tech Apps Can Improve Customer Loyalty

Building and maintaining customer loyalty is crucial for the growth of your business. Your most loyal customers are the ones that won’t hesitate to spread the word about your brand. In this article, we’ll share some of the best ways that you can boost customer loyalty for your health tech company.

Marketing Strategy

5 Conversations Business Owners Can Have After a Customer Completes a Transaction

In this article, we are going to talk about 5 conversations you can have with your customers after they make payment and how these conversations can help to increase revenue for your business.

Guides

Dear SaaS Founder, This Is How To Ask For Testimonials From Your Power Customers

Having a system for receiving testimonials from customers is crucial to making your brand appear more trustworthy and reliable. This article will provide insight into how you can request testimonials from your best customers.

Guides

How to Create Killer Case Studies and 10 Examples to Learn From

Telling a story about how your product has helped a customer can greatly improve your lead generation efforts. This article provides insight into the best ways to create compelling SaaS studies.

Email Marketing

How To Create Welcome Email Subject Lines With High Open Rates

A great welcome email subject line not only grabs your customers' attention but can also lead to a high open rate. This article provides insight into some of the best practices to create a welcome email subject line that can boost your email open rates.

Marketing Strategy

12 Key Mobile App KPIs To Measure That Will Improve Your Customer Engagement

The best way to learn how your mobile app performs is by measuring your key performance indicators. This article will provide insight into the key mobile app KPIs to track to improve your customer engagement.

Marketing Strategy

SMS Marketing 102: How SaaS Companies Can Write SMS Copy That Converts

Writing an effective SMS marketing copy that boosts conversion rates is a challenging task. This article will provide insight into the best strategies that will help you to write a compelling SMS Copy.

Marketing Strategy

How SaaS Companies Can Create Email Call-To-Actions that Convert

Writing great email call-to-actions is important to increase conversions. In this article, we'll share some of the best tips to create email call-to-action that convert.

Email Marketing

How to Create Better Email Campaigns With Customer Journey Mapping

Using customer journey mapping to map your email campaigns can be a total game-changer. In this article, we share key steps to help you build a journey map for your email campaigns to drive customer retention and engagement.

Guides

How Customer Success Managers Can Improve Growth In SaaS Companies

The customer success manager plays an important role in the growth of any SaaS company. In this article, you'll learn eight ways that a customer success manager carry out their duty

Guides

Top 6 Lessons SaaS Companies Can Learn From Apple’s Customer Service

There's a reason why Apple is one of the most popular brands worldwide, it lies in its customer service. This article provides insight into 6 Lessons you can learn from Apple's customer service.

Email Marketing

Best Practices For Writing Email Sign-Offs That Will Generate Replies to Your Emails

Email sign-offs can make a big difference in how customers perceive your message. This article provides insight into how to write email sign-offs that will generate responses from your customers.

Marketing Strategy

How Can Push Notification Marketing Improve Customer Engagement?

The right push notification strategy can make a big difference in customer engagement level. This article provides insights into the top eight push marketing notification strategies to improve customer engagement.

Marketing Strategy

In-app Messaging vs. Push Notifications: Which is Better For Customer Engagement?

All notifications aren’t created equal. There are contextual differences between in-app messaging and push notification that makes one preferable to the other in certain situations. This article provides more insights into key differences between in-app messaging and push notifications.

Marketing Strategy

5 practical ways in-app messaging can boost customer engagement

In-app messaging can help you collect customer feedback, show users how to get the best use of your product and boost customer engagement. This article shows you how to accomplish this.

Email Marketing

How to Create Email Campaigns That Speak Directly To Your Customer Pain Points

No customer is the same. You need to understand your customer’s pain points before you can create email campaigns that address their needs. This article provides an insight into how you can accomplish this.

Email Marketing

How SaaS Companies Can Create Email Marketing Funnels That Convert

Sending marketing emails without a defined strategy can hurt your conversions. This article provides an insight into how to build an email marketing funnel to boost conversions for your SaaS company.