Guides - The Engage Blog

Understanding Coupons, Promotional Codes, and Discounts in Stripe

Stripe has Coupons, Promotional Codes, and Discounts. These three sound like the same feature and may be confusing if you are looking to implement price discounts for customers. Do they mean the same thing? Which of the three should you go with? Let's see. Engage + your payment gateway

Guides

How To Prepare Your SaaS Business for a Possible Recession in 2023

It is the beginning of the year and a new quarter, and many business owners are concerned about a possible recession. According to a poll by Bankrate’s Fourth-Quarter Economic Indicator, there's a 64 percent chance that the U.S. economy will enter a recession this 2023. If

Guides

How To Use Strategic Planning To Navigate Hard Times and Smash Your Business Goals in 2023

The end of the year is the perfect time to re-evaluate your business and start the new year planning. As you set goals and create strategies for the year ahead, it’s important to stay organized and focused on the most effective methods for achieving your desired results. Whether you’

Guides

Brand Identity: How To Build a Strong Brand and Make a Name For Your Business

Building a brand identity goes beyond choosing a fancy name and building a logo. You need to approach your brand-building process strategically to build an identity that reflects your business. If you're working on building a brand identity for your business, it's critical to understand what

Guides

Empathy across Design and Communication

Hey, Fans! We had a fantastic Twitter space conversation last week with Leye (Head designer - Risevest) anchored by our Product Designer - Onoride and received feedback from our community. Those who might have missed can read the top contributions here. To begin the conversation, Leye gave us a descriptive

Guides

How to Write An Apology Letter That Works For Dissatisfied Customers

In the modern world, businesses thrive on excellent customer service. After all, happy customers are more likely to spend money again and also recommend your business to other people. But in any business, things don’t always go according to plan. Sometimes things go wrong and a customer is left

Guides

How To Create A Single View of Your Customer With Customer Data Platforms

Customer data management is a challenge for most businesses. Your customers have so many ways to interact with your brand, and their data lives in scattered systems that are difficult to access from one central location. As a result, it’s almost impossible to understand who your customers are, what

Guides

10 Ways Health Tech Apps Can Improve Customer Loyalty

Customer loyalty is a high priority in the health tech industry. When customers have a good experience with your brand, they become more loyal to your brand and they are most likely to share their experiences with others. This means more referrals and a more positive digital experience. In this

Marketing Strategy

5 Conversations Business Owners Can Have After a Customer Completes a Transaction

In this article, we are going to talk about 5 conversations you can have with your customers after they make payment and how these conversations can help to increase revenue for your business.

Guides

Dear SaaS Founder, This Is How To Ask For Testimonials From Your Power Customers

Having a system for receiving testimonials from customers is crucial to making your brand appear more trustworthy and reliable. This article will provide insight into how you can request testimonials from your best customers.

Guides

How to Create Killer Case Studies and 10 Examples to Learn From

Telling a story about how your product has helped a customer can greatly improve your lead generation efforts. This article provides insight into the best ways to create compelling SaaS studies.

Email Marketing

How To Create Welcome Email Subject Lines With High Open Rates

A great welcome email subject line not only grabs your customers' attention but can also lead to a high open rate. This article provides insight into some of the best practices to create a welcome email subject line that can boost your email open rates.

Marketing Strategy

12 Key Mobile App KPIs To Measure That Will Improve Your Customer Engagement

The best way to learn how your mobile app performs is by measuring your key performance indicators. This article will provide insight into the key mobile app KPIs to track to improve your customer engagement.

Marketing Strategy

SMS Marketing 102: How SaaS Companies Can Write SMS Copy That Converts

Writing an effective SMS marketing copy that boosts conversion rates is a challenging task. This article will provide insight into the best strategies that will help you to write a compelling SMS Copy.

Marketing Strategy

How SaaS Companies Can Create Email Call-To-Actions that Convert

Writing great email call-to-actions is important to increase conversions. In this article, we'll share some of the best tips to create email call-to-action that convert.

Email Marketing

How to Create Better Email Campaigns With Customer Journey Mapping

Using customer journey mapping to map your email campaigns can be a total game-changer. In this article, we share key steps to help you build a journey map for your email campaigns to drive customer retention and engagement.

Guides

How Customer Success Managers Can Improve Growth In SaaS Companies

The customer success manager plays an important role in the growth of any SaaS company. In this article, you'll learn eight ways that a customer success manager carry out their duty

Guides

Top 6 Lessons SaaS Companies Can Learn From Apple’s Customer Service

There's a reason why Apple is one of the most popular brands worldwide, it lies in its customer service. This article provides insight into 6 Lessons you can learn from Apple's customer service.

Email Marketing

Best Practices For Writing Email Sign-Offs That Will Generate Replies to Your Emails

Email sign-offs can make a big difference in how customers perceive your message. This article provides insight into how to write email sign-offs that will generate responses from your customers.

Marketing Strategy

How Can Push Notification Marketing Improve Customer Engagement?

The right push notification strategy can make a big difference in customer engagement level. This article provides insights into the top eight push marketing notification strategies to improve customer engagement.

Marketing Strategy

In-app Messaging vs. Push Notifications: Which is Better For Customer Engagement?

All notifications aren’t created equal. There are contextual differences between in-app messaging and push notification that makes one preferable to the other in certain situations. This article provides more insights into key differences between in-app messaging and push notifications.

Marketing Strategy

5 practical ways in-app messaging can boost customer engagement

In-app messaging can help you collect customer feedback, show users how to get the best use of your product and boost customer engagement. This article shows you how to accomplish this.

Email Marketing

How to Create Email Campaigns That Speak Directly To Your Customer Pain Points

No customer is the same. You need to understand your customer’s pain points before you can create email campaigns that address their needs. This article provides an insight into how you can accomplish this.

Email Marketing

How SaaS Companies Can Create Email Marketing Funnels That Convert

Sending marketing emails without a defined strategy can hurt your conversions. This article provides an insight into how to build an email marketing funnel to boost conversions for your SaaS company.

Email Marketing

How SaaS Companies Can Write Email Copy That Converts

Getting your email copy to convert is both art and science. This article provides an insight into how to apply powerful marketing strategies to write an email copy that converts.