The Engage Blog (Page 4)

How to Convert Free Trials into Paying Customers With the Dinner Party Strategy

Learn how you can implement the dinner party strategy and use it to power your onboarding emails and boost your conversions.

Marketing Strategy

In-app Messaging vs. Push Notifications: Which is Better For Customer Engagement?

All notifications aren’t created equal. There are contextual differences between in-app messaging and push notification that makes one preferable to the other in certain situations. This article provides more insights into key differences between in-app messaging and push notifications.

Marketing Strategy

5 practical ways in-app messaging can boost customer engagement

In-app messaging can help you collect customer feedback, show users how to get the best use of your product and boost customer engagement. This article shows you how to accomplish this.

Email Marketing

How to Create Email Campaigns That Speak Directly To Your Customer Pain Points

No customer is the same. You need to understand your customer’s pain points before you can create email campaigns that address their needs. This article provides an insight into how you can accomplish this.

Email Marketing

How SaaS Companies Can Create Email Marketing Funnels That Convert

Sending marketing emails without a defined strategy can hurt your conversions. This article provides an insight into how to build an email marketing funnel to boost conversions for your SaaS company.

Email Marketing

How SaaS Companies Can Write Email Copy That Converts

Getting your email copy to convert is both art and science. This article provides an insight into how to apply powerful marketing strategies to write an email copy that converts.

Automation

How to Use Email Automation to Make Money While You Sleep

Sending individual messages to a large customer base may prove counterproductive. With email automation, you can send pre-built email sequences to your customers at scale — even while you sleep. This article will provide an insight into how to use email automation to make money while you sleep.

Email Marketing

Grow Your Email List: How to Create an Enticing Lead Magnet

Lead magnets are a great way to attract prospective customers but you must apply the right strategies to create the most enticing ones. This article provides an insight into how you can create an enticing lead magnet to build your email list.

Announcements

Introducing our mobile SDKs

You can now easily track customer attributes and events from your mobile application.

Marketing Strategy

How to Drive Retention with Customer Loyalty Programs for Saas

Rather than focusing solely on acquiring new customers, you can use loyalty programs to retain your best customers and drive more income for your business. This article will provide an insight into customer loyalty programs and how you can apply them to drive customer retention.

Marketing Strategy

Why is it Important to Improve Your Click to Open Rate?

Click to open rate is a valuable metric that has been overlooked by many marketers. To track the effectiveness of your email marketing campaigns, you need to focus on your click-to-open rate.

Announcements

Engage Partners with Treford: An Opportunity to Offer Support and Training Tools to Product Marketing Students

Engage and Treford. An Opportunity to Offer Support and Training Tools to Product Marketing Students.

Email Marketing

How to Write Upgrade Emails That Convert with Live Examples

Your upgrade emails can get messy if you don’t apply the right strategies. This article provides insights into how to create great upgrade emails that convert.

Email Marketing

We Miss You: How to Create Win-Back Email Campaigns That Work

With the right email campaign strategy, you have a chance to win back inactive customers. This article provides insights into how to create a successful win-back email campaign.

Email Marketing

List Building 101: The Difference between Single and Double Opt-in

The opt-in process you use for building an email list can make a big difference in your overall email marketing campaigns. This article provides an insight into the difference between the single and double opt-in processes for list building.

Guides

Customer Engagement vs Experience: How to Get the Best From Both Worlds

Customer engagement and experience can work together beautifully, as long as you apply the right strategy. This article will provide insight into the best ways that you can make customer engagement and experience work together.

Marketing Strategy

Can Adding Emojis to Your Email Subject Line Improve Your Open Rates?

Most people have different opinions when it comes to using emojis in email subject lines. Do they increase or hinder your email open rates? This article provides data-backed insights into the effects of using emojis in your email subject lines.

Guides

How to automate customers' birthday messages with Engage

Learn how to use Engage to create an automation to send happy birthday messages to your customers.

Automation

Using Customer Journey Mapping to Automate Your Customer Onboarding Process

A customer journey map is a powerful marketing tool that can improve your entire customer onboarding process. This article will provide an insight into the best ways you can leverage it for the benefit of your customers and automate your onboarding process.

Email Marketing

Email Preview Texts: How It Can Help To Improve Your Open Rate

An eye-catching preview text can mean the difference between getting high open rates and your email landing in the spam folder. This article will provide an insight into the best practices for creating a compelling preview text.

Guides

Best Practices for Email Automation and Live Examples

Email automation can help you gain optimum results from your email marketing efforts. This article provides insights into the best practices for email automation and real-live examples you can apply to your business.

Marketing Strategy

How Can We Improve Customer Engagement With Marketing Automation?

Customer engagement goes beyond trying to drive sales, you need the power of marketing automation to improve your overall customer engagement strategy. This article will provide an insight into how you can achieve that.

Marketing Strategy

What Makes SMS Marketing Automation Effective?

With SMS marketing automation, you can send timely messages to your audience and build stronger relationships with customers. This article will give you insight into the world of SMS marketing automation and how you can apply it to your business.

Marketing Strategy

How To Use Your Customer Data to Launch Email Campaigns That Will Convert

Your customer data is a gold mine that you can tap into to build automated email campaigns. In this article, you will learn about the types of customer data and how to use this information to create high-converting email campaigns.

Email Marketing

How to Create Email Automation Sequences That Will Convert Your Abandoned Carts into Sales

Cart abandonment is one of the reasons most e-commerce companies lose sales. With an effective email automation sequence, you can convert your abandoned carts into sales. This article will provide an insight into how to create abandoned cart email sequences.