The Dos and Don'ts of Web Push and Pop-Up Notifications

Engaging with your customers can be difficult if they consider your messages ill-timed, aggressive, or intrusive. You have to remember that these are human beings like you and do not like their time being intruded upon as they do their business online. That is why it is essential to know how and how not to send them necessary notifications.

In this article, you will learn:

1. What are Web Push and Pop-Up Notifications?
2. The Difference between Web Push and Pop-Up Notifications.
3. The Dos and Don'ts of Web Push and Pop-Up Notifications
4. Use Engage To Send Your Web Push and Popup Notifications

What are Web Push and Pop-Up Notifications?

Web push notifications are clickable messages sent by websites to users who have opted in to receive them. They often appear as pop-up windows on the user’s device and contain information such as updates to the website, new offers, discounts, or opportunities to take part in polls or surveys. Web push notifications are a great way to engage website visitors and keep them coming back to your website.

Pop-up notifications are messages that appear on a computer screen to deliver important information, alerts, warnings, and other types of information. They are usually triggered by an event such as a user action, an incoming email, a calendar reminder, or an automated process. Pop-up notifications are often used to provide quick, easy-to-read information without having to navigate to another window or application. The purpose of pop-up notifications is to deliver important information in a timely manner, reducing the need for users to check for updates or wait for a response.

The Difference between Web Push and Pop-Up Notifications

The main difference between web push notifications and pop-up notifications is how they are delivered. Web push notifications are delivered by websites directly to users’ devices, whereas pop-up notifications are triggered by an event and are generated by the user’s computer.

Web pushes are typically used to deliver information such as updates to the website, new offers or discounts, or opportunities to take part in polls or surveys. On the other hand, pop-up notifications are often used to provide quick, easy-to-read information without having to navigate to another window or application. The Dos and Don'ts of Web Push and Pop-Up Notifications

The Dos and Don'ts of Web Push and Pop-Up Notifications

Web push notifications and pop-ups are great ways to engage customers and keep them informed about what’s going on with your website. However, if used incorrectly, these tools can be a complete turnoff for your visitors. So, what should you do and not do when it comes to web push notifications and pop-ups?

Firstly, let's start with the dos of Web Push notifications. Web push notifications are a powerful tool to engage with your audience and keep them abreast of the necessary information about your brand.

Dos

Here are some dos to keep in mind:

1. Make it relevant: Your web push notifications should be relevant to the user's interests or past behavior. Use data and analytics to personalize your notifications and make them more appealing to your user.
   
   With Engage, you can create personalized messaging campaigns and send them to your customers via web push.
2. Keep it short and sweet: Users have a short attention span, so keep your notifications short and to the point. Use clear and concise language to convey your message.
3. The timing must be right: Timing is everything when it comes to web push notifications. Avoid sending notifications at inconvenient times, such as during the night or early morning. Instead, send notifications when your customers are most likely to engage with your content.
   
   With Engage, you can automate the entire process and schedule when your web push notifications will be sent to your customers.
4. Provide value: Your push notifications should offer value to your customers. Whether it's a discount code, an exclusive offer, or breaking news, make sure your notifications provide something of value to the user.

Don'ts

Here are the things you should avoid doing to ensure that your notifications don't annoy or frustrate your users:

1. Please don't overdo it: Sending too many notifications can be overwhelming and annoying to your users. Make sure you're sending notifications that are truly valuable and relevant, rather than bombarding your users with notifications.
2. Don't be spammy: Your notifications should never feel like spam. Make sure you're following best practices when it comes to sending notifications, such as getting user consent and providing an easy opt-out option.
3. Don't be intrusive. Your notifications should never interrupt the user's experience on your website. Avoid using intrusive pop-ups or notifications that cover important content.

Now, let's move on to Pop-up Notifications. Pop-ups can be an effective way to capture your user's attention and encourage them to take action. But, there are certain dos and don'ts to keep in mind to ensure that your pop-ups are effective and don't annoy your users.

Dos

1. Make it clear: Your pop-up should be clear and concise, with a clear call to action. Make sure your users know exactly what they need to do to take advantage of the offer or information presented in the pop-up.
2. Use a clear design: Your pop-up should be visually appealing and easy to read. Use contrasting colors and clear fonts to ensure that your users can read and understand the content.
3. Timing is everything: Pop-ups can be intrusive, so ensure you're timing them right. Avoid using pop-ups that interrupt the user's experience, and ensure you give them enough time to engage with your website before presenting the pop-up.

Don'ts

The following are the things you should avoid doing to ensure that your pop-ups don't annoy or frustrate your users:

1. Please don't overdo it: Using too many pop-ups can overwhelm and frustrate your users. Make sure you're using pop-ups sparingly, and only when they provide real value to the user.
2. Don't use aggressive tactics: Using aggressive tactics, such as using pop-ups that are difficult to close, can be frustrating and annoying to your users. Make sure you're using pop-ups that are easy to close, and that don't feel like you're trying to trick the user.
3. Don't use irrelevant pop-ups: Your pop-ups should be relevant to the user's interests or past behavior. Avoid using pop-ups that feel spammy or irrelevant to the user.

Use Engage To Send Your Web Push and Popup Notifications

Web push and Pop-up Notifications can be powerful tools to engage with your audience and improve the user experience on your website. By following the dos and don'ts outlined in this article, you can ensure that your notifications provide value to your users without being intrusive or annoying.

At Engage, this is what we help you do.

We are a customer engagement platform that helps you use the insight from your customer data to send the right message to the right customer at the right time without being fussy or annoying. We do this by allowing you to create personalized messaging campaigns powered by web push and pop-up notifications, emails, and SMS.

If you want to start sending web push and pop-up notifications that will keep your customers engaged with your product,

Get Started For Free

‌‌‌‌