Dawood Kehinde - The Engage Blog

Marketing Automation Strategy For SaaS Companies

The invention of marketing automation has led to wins for companies that used them right, from more leads, to increase conversions and sales, all with less work. For marketing professionals, marketing automation helps to increase work efficiency, reduce cost and improve customer experience. It can be difficult to get started

Automation

Optimizing KYC And User Onboarding Process For Fintech

Conversion and continuous product usage are the goals for most Saas products but before that, you need to ensure that your users are properly activated. For Fintech companies. Know Your Customer (KYC) is a crucial activation process that users have to complete before they can fully get value from the

Automation

Using Behavioral Data to Drive Relevant Push Notifications Campaigns

In today's digital age, businesses are constantly competing for their customers' attention and seeking effective ways to engage with them and drive meaningful interactions. Emails have proven to be everybody's go-to strategy for most businesses but there’s still one powerful tool that you can

Email Marketing

Enhancing Customer Engagement with Email Suppression

When it comes to customer engagement, it is important to have a clear understanding of the groups that make up your audience. Because your target audience is composed of different unique individuals. As an email marketing expert, it is ideal to optimize their email campaign by using list management techniques

Landing Page Optimization

Landing page optimization: How to optimize a landing page for conversion

In today's competitive digital space, landing page optimization has become a must if you want to be successful with your online marketing strategies. Your landing page serves as the gateway to your business, by enticing visitors to take specific actions and ultimately converting them into leads or customers.

A/B Testing Your Email Campaign, and How To Set It Up on Engage

Email marketing has proved to be a powerful tool businesses use to connect with their audience, build relationships, retain customers, and drive sales. However, creating effective email campaigns does go beyond crafting a catchy subject line, email copy, and hitting send button. Most time you need to be sure your