We are excited to announce a major update to the Events page. We have added powerful new visualization tools to help you understand not just what your users are doing, but which events actually matter for your business.

What's New

Impact Quadrant Analysis

Our new scatter graph visualization plots events across two critical dimensions: occurrence frequency (y-axis) and user reach (x-axis), with time as an additional layer of insight. The graph automatically divides into four quadrants, instantly showing you:

• High Impact, High Reach: Your star events that engage many users frequently
• High Impact, Low Reach: Hidden gems worth promoting to more users
• Low Impact, High Reach: Events many users trigger but may need optimization
• Low Impact, Low Reach: Candidates for deprecation or improvement

This quadrant view eliminates guesswork, helping you prioritize where to focus your product and engagement efforts.

30-Day Event Trends

The new stacked bar chart gives you a clear picture of event frequency over the last 30 days. Spot patterns, identify seasonal trends, and understand how user behavior evolves over time—all at a glance.

Comprehensive Event Table

We've also redesigned the events table to surface the metrics that matter most: event name, total occurrences, frequency patterns, and recency. Everything you need to make data-driven decisions is now in one place.

Why This Matters

Understanding which events drive engagement is crucial for product teams, marketers, and customer success managers alike. These new features transform raw event data into actionable insights, helping you build better experiences for your users.

Ready to explore? Head to the Events page and discover what your data has been trying to tell you.