How we Improved Customer Segmentation for your Business

Esther Eze -

At Engage, our mission is to help businesses craft messages fit for their customers.. This means we are constantly seeking ways to improve what we do and arm you with tools to engage with your customers through thoughtful and personalised experiences.

Over the past few weeks, we’ve had to redesign our customer segmentation feature to ensure you send messages to exactly those who need them. Nothing hurts retention more than mismatched targeting.

What Updates did we Make?

First, let's define something important. A segment is a group of your customers that share similar characteristics. For example, customers who signed up within the last seven days. With segments, you get to send better personalised messages that drive more conversions.

Imagine an exclusive deal for customers who are 7 days old. Segments improve your ability to send the right message to the right people. Now, here are the changes we made for you:

  • Better categorisation. No more confusion about your data, as we now have clear categories that define your customers better.
  • Frequency support! Now, segmentation is possible based on the number of times a customer performs an action. For example, a segment of customers who have made at least 3 transactions. Setting up a bonus email, targeted at them, for retention isn’t a bad idea.
  • Meet the sum filter. Metrics on transactional emails are great, but how about more engagement based on transactions? Using the sum filter, customers can be segmented based on transaction volumes. So, it’s possible to separate those who have spent USD10,000 from those who have spent USD1,000 for instance.  

What Else to Expect from Us?

In the coming weeks, expect new integrations and even more improvement to other features as we work with you to get your customers in love with your messaging.

We can’t wait to see you explore the new updates. To learn more about customer segmentation, check out the customer segmentation docs. If you have questions or feedback, please let us know.